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Writer's pictureMusu Kaikai

MODE by Musu Kaikai A/W 2018 Lookbook: Femme élégante



The MODE by Musu Kaikai Autumn/Winter 2018 Lookbook, Femme Elégante, is inspired by the beautiful women of Senegal, who are among the most regal in West Africa. The collection of mini and maxi Boubou gowns features brightly coloured, intricately embroidered, organza, silk and chiffon fabrics, adorned with elaborate head wraps. It also includes simple multi-coloured maxi dresses.


The Boubou gown is the traditional dress of Senegalese women, which can be worn every day, or on special occasions. The garment is also worn in several countries across Africa including Djibouti, The Gambia, Guinea, Mauritania, Niger, Mali and Sierra Leone. Boubou is a rich garment that is usually made with wax fabric, bazin or cotton. However, with the modernisation of traditional African fashion, the women of Senegal have incorporated new fabrics and styles to showcase their creativity.


“Personally, I believe that nothing illustrates the elegance of the African woman like a well draped gown. It has been an absolute pleasure for my sister, Mary-Ann Kaikai, and I to learn from Senegalese artisans during Dakar fashion Week, and work with them to produce this lookbook. We hope you love it as much as we do.


I will like to thank Trevor Stuurman, Adama Paris, Mamy Tall of Lartisane Shop and the amazing people at Dakar Fashion Week for inspiring this Lookbook."


Femme Elégante is available for purchase online at Mode Observer or at Madam Wokie Ltd, 14 C Syke Street, Brookfields, Freetown, Sierra Lone. You can also follow MODE by Musu Kaikai on Instagram or curator Musu Kaikai.


If you you live in the United States and wish to purchase men's Bazin gowns and ensemble's visit Sierra Leonean designer Kadiatu Kamara of Vivid Emporium clothing, she makes amazing pieces.

The Astou Boubou Gown

Creative directors: Musu Kaikai and Mary-Ann Kaikai


The Awa Boubou Gown



The Abdou Boubou gown



The Diarra Boubou Gown




The Sow Boubou Gown




The Nafissatou Boubou Gown






The Edwige Boubou Gown



The Seynabou Boubou Gown




The Zeyna Boubou Gown





The Diatou Boubou Gown





The Sara Boubou Gown





The Zina Boubou Gown





The Yacine Boubou Gown



Musu Kaikai



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